Tag Archives: marketing

Book Review: The New Rules of Marketing & PR

The New Rules of Marketing & PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

David Meerman Scott gives an insider’s look at the differences of the new and the old marketing rules. Fascinating and so true, what used to work has changed! And if you want to succeed, you not only have to acknowledge the new rules, you have to understand and accept them into your own practices.

He notes that PR and Journalist relationships are still valid and that traditional media and advertising have their arenas, but if you want to speak directly to your customer, you’ve got to get with the new wave of communication and be where your customer is.

You can embrace it, or you can miss the bus.
Scott talks about the mistrust traditional media has fostered since the days of the original Mad Men bombarding consumers with one-way conversations and how relationships and marketing exchanges have truly turned full circle. New marketing is about trust and building loyalty through listening and thoughtful customer response.

On Election Day 2008, 25% of Barack Obama’s voters were already directly linked to him through social media including blogs, FB, and Twitter. He won because he was the candidate who most strongly embraced social media.

—David Meerman Scott

The importance of bloggers and their valuable information and the loyalty that can be cued from the blogosphere, twitter, and forums, can be used as important marketing tools that have, in the past, not been taken seriously. Scott brings to light that social media is definitely not just a bunch of teenagers building resume-breakers with party pics. It’s about personal connection and new communication through online communities and interaction.

Scott points out that the Web is not TV and blogs are not magazine articles.
The communication is much different today when it comes to style, content, and intent. Social media and online marketing are about building relationships and growing trust.

This book runs through how and why blogs, video, white papers (encouraging mailing lists), e-books (as freebies), news releases, Twitter, and FB, etc. are mandatory marketing methods that a professional must hone in order to be considered savvy and successful in the modern market of today. I recommend it.

Do you need help with your next SEO, Web copy, or social media project? Give me a call!
Luck in your prose,
Meggin O’Morrow

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Rack Cards for Melissa Jones, Boulder Psychotherapist—Copy & Design


3 Blogging Myths—Don’t be Caught in the Outfield

When you’re blogging to maintain a business presence, it’s important to keep a few things in mind. Here are 3 foul-ball myths that can lead to some strikes if you’re not aware of them.

Myth 1. If you build it, they will come.

Unlike the 1989 movie Field of Dreams, readers don’t tend to just wander out of the corn field and gravitate to your blog after you’ve set it up and write wonderfuls in it all day. You’ve got to do some networking. Move away from your own blog, and mingle. Make comments on other like-minded posts, which will link back to your blog and also get you networking with peers and potential clients. Join forums, get your Facebook going and social media working for you, directly talk to other bloggers, and make trackbacks a regular part of your blogging regimen.

field-of-dreams-scene

Myth 2. When you go on vacay, your blog can take a break too.

A successful full-time blogger who makes his living blogging and affiliate marketing mentioned to me that he keeps a few blog posts scheduled for those days when he’s not available to write. “If I get hit by a bus tonight, my blog will keep me alive—or at least appear to—for two more weeks.” There’s no reason why your blog needs to lag behind or create opportunity for your readers to be disappointed and left empty-handed.

Myth 3. Consistency is a degree of viscosity.

Put the wine glass down and start writing. Consistency is about showing up. It’s about delivering valuable content in a time-appropriate manner and sticking with it. Decide on a writing schedule that suits your marketing plan and promotional needs. Then commit. Whether that means writing 2 or 3 posts per day, 3 times a week, or every Friday—be predictable. Have your content ready and available so that your loyal readers can be loyal!

Luck in your prose!