In other words, what is your Multifarious Marketing Mix?
Tips and Magic Tricks to build your business? Nope. Just Consistent and Compelling Social Media Content!
I love the examples that Mike Volpe of Hubspot.com gives when he talks about New Media Strategy… Slowly but surely your growth will decline if your main marketing strategy centers around print.
I prefer to shop in the store rather than online. I like to feel the fabric, slip the bag on my shoulder and see how it works with my frame, and try on those high heels before I buy.
In the same vein, I like business cards because I can take them, touch them, admire them—I like brochures and rack cards too. I’m amazed at the creativity that goes into them and I enjoy having them in front of me.
At the risk of sounding like the Midwestern girl that I am, they’re a polite thing to offer—a hospitable exchange, even if they end up in the recycle bin once the crucial info is transferred to your contact software of choice.
I like the action of someone handing me their card and me taking it. It’s an exchange that makes me feel connected.
However!
That’s not what’s going to build your business by itself. Printed Pieces Need an Online Entourage ★
It’s important to build your online presence via blogging, social networking, and social media technology. Just as Mike Volpe mentions, “It’s not like only one person in your company is in charge of the phone. Everyone has a phone on their desk.” Everyone has access to social media platforms, and they are nothing more than what the phone was 10 years ago.
Social Media Platforms, like twitter, facebook, and Skype, are non-negotiable technologies that are imperative for business marketing at this time in our marketing evolution. That’s it. If you’re not on twitter, it’s like you don’t have a phone. It’s one less way for your customers to reach you and one less thing that you aren’t utilizing that your competitor is…
Below is a great interview of Mike Volpe of Hubspot.com given by Lewis Howes. Enjoy! And if you’re wondering how to start your blog, how to incorporate SEO and optimized copy in your blogs and article marketing strategy, and what your next steps are for integrating your social media, please don’t hesitate—give me a call! 623. 229. 9505.
I’m here to help you create your most effective Multifarious Marketing Mix.
Meg O’Morrow
