There are tons of people every day searching for information online. You gotta think like a duck if you want to hang with a duck. In order to reach your perfect customer, it’s important to know what they’re typing into search engines and how.
1. Media
What is going on in the world around us is highly motivating as to what people search. Trends spike and move up or down concerning coverage about worldly topics. The more hype or buzz a person or event gets, the more it is searched. (This is why a great e-news release initiative in your marketing plan is an effective way to drive traffic to your website.)
2. Region
Depending on what region a person is from can be a deciding factor in what language they use to search. Whether or not they use plurals or singulars in searching or what order they’re using to type words for the search engine can depend on where the consumer is located geographically. For instance, let’s look at a Google trends search for Psychologists vs. Psychologist:
Psychologists (plural) trends search came up with these states as the top 10 that were searching this word:
Psychologist (singular) trends search came up with these states as the top 10 that were searching this word:
Can you see the difference?
Another search option would be a word that is commonly compounded vs. separated: Food Bank vs. Foodbank for instance.
Food Bank as a separated word search highlighted this group of top 10 states:
While Foodbank as a compounded word search highlighted this group of top 10 states. Note that some are the same states (like Washington and Colorado), but now they rank at a different number, meaning how they searched changed in quantity:
3. Anything that defines a demographic
Culture, house hold income, religion, hobbies and interests, education, age, aspirations, how important family is, or how independent they are, do they have children—all of these things and more determine how someone speaks, and in turn, how they search.
Your Perfect Searcher
When considering what keywords to use for your site, it’s important to know your consumer inside and out. Getting that initial great brainstorm filled with words that your client would use to search you—if they didn’t know your name or the name of your business—is key.
Search tools like Google tools, Twitter search, and blog searches make it easier to chart— that knowledge will help determine and define who is searching for what you offer and how they are searching for you. This helps you determine what key words to use and how to incorporate them into your site pages. Make it as easy as you can for them to find you!
Happy Keyword Researching!
Luck in your prose,
Meggin O’Morrow
Filed under: Blog, SEO Articles, SEO Strategy | Leave a Comment
Tags: Boulder SEO, keyword research, keywords, long tail keywords, Meg O'Morrow, Multifarious Marketing, Organic SEO, SEO, target audience, Twitter, Twitter Search, your audience
David Meerman Scott gives an insider’s look at the differences of the new and the old marketing rules. Fascinating and so true, what used to work has changed! And if you want to succeed, you not only have to acknowledge the new rules, you have to understand and accept them into your own practices.
He notes that PR and Journalist relationships are still valid and that traditional media and advertising have their arenas, but if you want to speak directly to your customer, you’ve got to get with the new wave of communication and be where your customer is.
You can embrace it, or you can miss the bus.
Scott talks about the mistrust traditional media has fostered since the days of the original Mad Men bombarding consumers with one-way conversations and how relationships and marketing exchanges have truly turned full circle. New marketing is about trust and building loyalty through listening and thoughtful customer response.
On Election Day 2008, 25% of Barack Obama’s voters were already directly linked to him through social media including blogs, FB, and Twitter. He won because he was the candidate who most strongly embraced social media.
—David Meerman Scott
The importance of bloggers and their valuable information and the loyalty that can be cued from the blogosphere, twitter, and forums, can be used as important marketing tools that have, in the past, not been taken seriously. Scott brings to light that social media is definitely not just a bunch of teenagers building resume-breakers with party pics. It’s about personal connection and new communication through online communities and interaction.
Scott points out that the Web is not TV and blogs are not magazine articles.
The communication is much different today when it comes to style, content, and intent. Social media and online marketing are about building relationships and growing trust.
This book runs through how and why blogs, video, white papers (encouraging mailing lists), e-books (as freebies), news releases, Twitter, and FB, etc. are mandatory marketing methods that a professional must hone in order to be considered savvy and successful in the modern market of today. I recommend it.
Do you need help with your next SEO, Web copy, or social media project? Give me a call!
Luck in your prose,
Meggin O’Morrow
Filed under: Blog, Reviews, social media | 5 Comments
Tags: blogging, Boulder SEO, Building Trust, changing with the market, Facebook, LinkedIn, marketing, Meggin O'Morrow, Organic SEO, SEO Resources, social media, success, traditional media, Twitter, your audience
Social Media for Not-For-Profits
Non-profit organizations are magnetically moving toward the web, reaching out, and finding that social media connections are a pertinent spoke in their marketing efforts.
Twitter is the number one social media avenue with blogging coming in at a close second. Becoming familiar with social media and pursuing it as a marketing initiative is proving successful for charities when it comes to engaging relationships with clients, donors, and volunteers.
With special groups and individuals alike formulating their own drives for non-profit causes, non-profits look to the web to communicate and grow community involvement by engaging strong relationships via Twitter, Facebook, and blogging.
The Online Trend of Giving is on the Rise
I recently conducted a keyword research study where I found that online thrift store was a long-tail key word that was highly searched and noted as a consistently rising trend. This means the public desires online thrift shopping and they search for it with search engines like Google and yahoo!. Further, this means that doners and volunteers are looking to support non-profit thrift stores online.
Non-profits are able to brainstorm with their supporters in a space where there are no walls or house rules.
Plans for charity can be formed implementing social media channels by collaborating and connecting with immediate community or by going global (The drive to save Haiti is using social media to communicate globally).
Start talking about your cause and tweet about it!
Do you need help with your next SEO, Web copy, or social media project? Give me a call!
Luck in your prose,
Meggin O’Morrow
Filed under: Blog, SEO Articles | Leave a Comment
Tags: blogging, Boulder SEO, long tail keywords, Meggin O'Morrow, Modern Media, Multifarious Marketing, Non-profits and SEO, Organic SEO, search engines, SEO, social media, Social Media for Non-Profits
PRESS RELEASE
FOR IMMEDIATE RELEASE
Peebler Legacy Gives Back—National Breakthrough to Empowerment Conference Unveiled in Omaha
Omaha, NE—January 2010. Mark Peebler of Dream the Biggest Dream™, unveils the first Breakthrough to Empowerment Conference Series scheduled for January 16 and 17, 2010 in Omaha, Nebraska. Ten cities throughout the country will host this motivational and proactive conference series led by The Dream Team followed by ongoing empowerment workshops supported by grants, local contributors, organizations and foundations.
Breakthrough to Empowerment Conferences are scheduled to commence in ten cities this year including Los Angeles, Phoenix, Seattle and Chicago. Omaha is the premier unveiling location. The two-day conferences are participation-based encouraging the development of personal awareness by identifying a breakthrough branded as the limiting beliefs that prohibit personal success.
Mark “Dr. Dream” Peebler is driven by his passion to assist others in realizing their true spirit of fulfillment. Peebler has created the Breakthrough to Empowerment series presented by Dream the Biggest Dream™, one of several companies under Peebler’s It’s All Good™ umbrella company. Peebler has created a lasting legacy by incorporating empowerment workshops that assist Breakthrough to Empowerment attendees through their experience as manifestors and achievers of their own dreams and personal goals long after the conference has passed.
Peebler is inspired by his grandfather, Morris Jacobs, who in 1921 started one of the top five ad agencies in the world. Known as a successful ad man and community philanthropist, Jacobs stated, “We must pay rent for the space we occupy on this earth. We must pay this rent by service to the religion of our choice, service to our nation, service to our city and state.”
Today Mark Peebler adds, “We must pay rent to the Universe by our service to humanity.”
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Teaching with knowledge from personal experience, Mark Peebler explains, “Breakthrough to Empowerment is a conference that will awaken the power within you to build your own dreams and create your divine life. It’s an extraordinary event that opens a door to a way of life that is fueled by the inspiration of your own personal spirit.”
As Kensington College (Santa Ana, California) staff, entrepreneur, national public speaker and business owner, Peebler believes and teaches that through service to others, your own dreams are realized. He uses the lessons gathered from his nine years spent in Sedona, Arizona honing the concepts that pulled him out of victim-mentality into a successful life of his own creation and imparts that knowledge from his own life experience to others. Peebler relays to his students his own ideas of how reality works and how to build, draw and create the life experiences of what one truly desires.
Conference activities and their following workshops are intended to teach self-expansion and growth while eliminating outdated beliefs. They are intended to drive and support achievement of self-empowerment and motivate the success of personal dreams.
To register for the Breakthrough to Empowerment Conference or find out further information on the Breakthrough to Empowerment Series and Empowerment Workshops visit www.breakthroughtoempowerment.com, call 949-873-2672 or write to 220 Newport Center Drive, Ste. #11-282, Newport Beach, CA 92660.
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